Apple cancels work on electric car, shifts team to generative AI

Re:Apple cancels work on electric car, shifts team to genera... by TheOtherHobbes on Tuesday February 27, 2024 @02:52PM (#39528870)

It's in opposition to the brand. Apple products range from affordable to aspirational. But every line is carefully segmented so there's a somewhat affordable option - certainly not cheap, but relatively accessible.

And all mass-produced in incredible numbers.

A low volume $250k car would be pure luxury for the sake of it. That's not Apple's market.

Apple's market would be a $50k Tesla killer with far better styling and build quality and some attempt at a game-changing killer feature, all bundled with cross-marketing for other walled-garden products.

I'm not surprised that turned out to be impossible - for now.

[ Parent | on HN ]

Re:Apple cancels work on electric car, shifts team to genera... by bluGill on Tuesday February 27, 2024 @03:57PM (#39529833)

A common way to break into the car market is to start with the very expensive cars. You just barely break even at best, but you learn enough in those early cars so that in 5 years you can build the next cheaper model, and so on down the line.

It isn't the only way to break in, but it is common.

[ Parent | on HN ]