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Re:Apple cancels work on electric car, shifts team to genera... by nradov on Tuesday February 27, 2024 @02:39PM (#39528686)
Ferrari's value is driven more by merchandising than by car sales. Even if a hypothetical Apple car did well, that wouldn't drive billions in sales of Apple branded jackets, hats, luggage, shot glasses, etc.
Re:Apple cancels work on electric car, shifts team to genera... by spaceguillotine on Tuesday February 27, 2024 @02:43PM (#39528742)
Ironically this was something Apple used to be good at but they killed off all the fun things with apple branding on them, now all you get is two campus exclusive shirt designs.

I'd love some retro apple "lifestyle" gear, throwback porsche racing jacket would be clutch right now with the yoots

Re:Apple cancels work on electric car, shifts team to genera... by vineyardmike on Tuesday February 27, 2024 @03:05PM (#39529048)
I never understood why each of the flagship Apple stores don’t have custom merch.

I’ll admit that I’ve stopped at plenty of Apple stores while traveling, simply because they’re nearby. They’re usually in very nice locations for tourists (5th av, grand central station, etc) and I can totally see them dramatically improving brand appeal and catering to fanboys with localized tee shirts or Apple Watch bands or polishing cloths or any number of other gimmicks.

Oh and their retro stuff would sell out in an instant. Their 80s stuff was cool.

Re:Apple cancels work on electric car, shifts team to genera... by selimthegrim on Tuesday February 27, 2024 @04:11PM (#39530021)
I would totally buy a (corrected!) Apple Pascal T shirt after the poster.
Re:Apple cancels work on electric car, shifts team to genera... by rasz on Tuesday February 27, 2024 @03:21PM (#39529285)
>more by merchandising than by car sales

That was the case until SUV release. Ferrari announced plans to limit SUV sales, but that wont last in light of what Lamborghini is doing.