Most sponsored content is either completely orthogonal to the channel and its contents which is quite iffy if the creator is positioning themselves a someone with judgement their audience can trust (non-gaming channels advertising Raid: Shadow Legends, or non-tech channels advertising NordVPN), or actively make me lose respect for the creator (gaming channels advertising Raid: Shadow Legends, tech channels advertising NordVPN, or anyone with BetterHelp after all the shit they pulled).

Of course there are exceptions, like content creators posting on Nebula being sponsored by them or anything Josh Strife Hayes does.