They did clearly say "The underlying goal? To boost sales and improve profit margins through strategic pricing, a delicate balance that hinges on customer reception and adaptability."

So it's up to us to kill this dead as quickly as possible.

I fear we that won't happen, though. I'll do my part by avoiding Wendy's or any other place that does this sort of thing. Although this is a minor example, it is yet another thing that makes me very worried that the dystopia we're building will just continue to get built.