This is why I think startups or small groups of people are still able to outcompete bigger incumbents. So many people worry “if I share my great idea, someone will steal it and implement it!”
Far more often I’ve found it to be the case that I catch myself wondering if it would be less work to start a competitor to my current company based on my idea rather than continue attempting to translate it, broadcast it, and massage it into some form that convinces a critical mass of coworkers of its value such that it eventually turns into action.
At least by starting my own company, I’ll know pretty quickly whether it was actually a good idea or not.
For sure. The overhead for communication is much lower. It’s possible to emulate this to some extent at a large company (I worked at AWS previously) by keeping teams small (6-10 people) while keeping team scope large (full lifecycle of an entire product family or vertical). For this to be successful I believe you need to give the team autonomy to decide what product and features to build, and room to fail without repercussions to allow for experimentation and calculated risk taking.