Of course everyone has good intentions and likes to be flattered. It's possible to flatter with tone, and without dissembling.
I wasn't trying to say that he was lying for the sake of the article, I was trying to say that he's framing it in a way that is intended to be persuasive to a particular group of people that you're not a part of. If you pressed him on it in a private conversation I wouldn't be surprised if he acknowledged that the behaviors involved here are racist (by some definition) even though the people are trying to be the opposite. But he knows better than to level that word at his audience.
I would tell him that however he justifies concealing or dressing up his beliefs, such dissembling really does have the effect of increasing confusion and rancor - he is, of course, also a Good Person, but this is not a good tactic.
> diverse [...] which the AI interpreted as meaning “nonwhite”
While an AI isn't objective in any way, it is the result of the dataset. This is also an accusation against the DEI groups that grant themselves the title of being less biased or just self-reflective enough. Problem is that they simply are not, on the contrary.
The people behind Gemini's "diversity" sincerely believe they're doing the right thing. Calling them racist doesn't help change their mind, it just gets you filed under "reactionary" and ignored. This piece takes a more effective approach by saying "I'm with you, I think you want to do the right thing, but here's why what you're doing is actually counterproductive".
It's an effective rhetorical strategy for the target audience, you're just not that audience because you already see the problem.