Not so much confusion as setting off by BS-alarm.

It's basically like calling a taxi a "driverless" form of transport, just because you don't do the driving.

Although I agree with your point, it didn't confused me at all. I've clearly understood that it was "serverless" in the sense that I don't have to build the server.

My point is that I had to read way too much to figure out that they meant they provide the server, for what is actually a "serverfull" application.

Just reading the headline, it makes me think that they've somehow built a P2P "serverless" framework for hosting a mobile app. Which does sound intriguing to me, but it's not what they're offering.

They want you to build server-less apps, so they provide the server. It makes sense.

But the apps aren't "server-less". The server is just controlled by a different party.

Agreed. These apps are "serverless" in the same sense that outsourcing development makes your application codeless.

It's not a server-less app if it's using a server though. Does not make sense.