It's the very definition of selling out. This seems to be a very common trend with the vast majority of all previously respected institutions (at least in the USA). They have all sold out (literally sold the company, in many cases) and have now abandoned all principles (or pretenses) of decency and provision of value to customers. Now they are just trading on past integrity that is no longer reality. They will coast on their dwindling reputations for as long as they can get away with it.

The attitude is "Fuck you, pay me." but wrapped in massive amounts of PR spin in an attempt to obfuscate the realty and deflect the blame.