Most hits today are produced by Spotify. Actually they are record company. And they also have a really shitty contract. That at the end the revenue stream, for the artist is coming back to Spotify anyway.

It’s easy. 1. Search talent on TikTok. 2. Let them sign shitty contract. 3. Produce them. 4. Market them on Spotify.

5 . Win win. Win win for Spotify not the artist.