Re:How China Built BYD, Its Tesla Killer
by AnthonyMouse on Tuesday February 20, 2024 @05:07AM
(#39439560)
There is also an explanation for why Tesla's pricing is like this: They don't use dealerships. For most carmakers, if they temporarily can't supply enough cars, they don't change the MSRP but the dealers mark them up. Since Tesla doesn't have dealers, to change the price they change the MSRP.
The Model 3 price is down ~25% year over year:
https://www.kbb.com/tesla/model-3/2023/ (Long Range MSRP $45,990)
https://www.kbb.com/tesla/model-3/2022/ (Long Range MSRP $57,190)
But that's still higher than its release price in 2017:
https://www.kbb.com/tesla/model-3/2017/ (Long Range MSRP $45,200)
And the "target price" for this thing was supposed to be $30,000.
It's hard to do the same comparison for the Model Y because it was originally released in the middle of the COVID supply chain problems, but notice that the year you're using was the high water mark. The Model Y Performance was $69,190 in 2022 but $61,190 in 2021:
https://www.kbb.com/tesla/model-y/2021/
2022 - 2023 was -32% but 2021 - 2023 was only -16.5%, which itself presumably had some of the supply chain issues priced into it.