Re:Evernote acquires iPad app Penultimate
by awakeasleep on Monday May 07, 2012 @07:04PM
(#3941356)
As a man wholly dependent on Evernote, I hope to God they aren't bought by Facebook. I shudder to think how much insight that'd give them on my life.
From everything I've read about Evernote and the CEO I think it would be very difficult to get him to sell. Facebook can obviously offer a lot of money (money that most people wouldn't say no to) but I think Evernote is in it for the long haul.
DISCLAIMER: I no way was I actually condoning this idea. But if FB had deeper vision, they would already be looking at this.
I was shining light on a dark spot in what I feel is missing in FBs roadmap.
Facebook, if it wanted to be really disruptive, should buy evernote.
The reason is that FB only offer superficial utility - the social utility layer of being able to track your friends lives and comment on them will atrophy over the next ten years.
FB will need a way to really bring together the daily activities, information, interests etc of its userbase and make it matter on a wholly individual level.
It seems that what FB does is interesting to its users on an individual level, but it is not. Without any friends at all on FB, the platform is useless.
There are two directions that FB can go to solidify longvity; make the platform useful to an individual even with zero contacts/friends and to make the platform a utility that ca be used by a group of people. Think, the ability to create a company/group effort, with tools in the FB platform that the team can use to manage those activities.
(There was a company called Huddle which was doing this - they seem to have good traction, though zero marketing/hype as I haven't heard anything about them in a long time, though they seem to be alive and well)
Evernote would allow FB to build on the actual actions of their users from a data-mining perspective.