it's not about placing headlines and pictures front and center, it's about placing the right ones there, without adding too much complexity...you get the headline, the first few lines of text.. that's nothing new, look to techcrunch or pretty much anything as an example of that. It's the layout and the fact that you see the entire page without being inundated with scroll bars and overloaded with information... and a blog isn't exactly the right thing to be using as an example to compare? in fact, a blog seems like it would care less about which article's are being read and more about just articles being read in general.