The whole "They used to be nerds and social misfits, but not anymore!" is really old. It seems memories are short in the media.

"Geek is the new Chic" - USA Today, October 2003 http://www.usatoday.com/life/2003-10-22-geek-chic_x.htm

"The new Worker Elite" - Ad Age, November 1997 http://www.qualitydigest.com/nov97/html/qualtech.html