Well, this is just 'we don't want to do it because our market projections steer us in a different direction, but we really don't have any solid arguments so here is some blah our marketing & legal came up with'.

3 trillion company can implement this without breaking a sweat properly if they cared, what are they trying to say here - 'we are incompetent'? Not buying that for a second, we know they can deliver.