Well, I've got a bunch of pages so it will be a little bit more than $30. And I'd prefer to not have to get it redone multiple times because the quality of the work sucked.

Sure, what worked for random_yc_user_99 might not work for me, but it is also possible it will work great. And starting with some a recommendation for a service (particularly if there is any kind of consensus about who is good/bad) is better than starting with nothing.