Re:This Is All Your App Is: A Collection Of Tiny Details
by hartror on Monday May 07, 2012 @07:02AM
(#3938482)
Switching costs.
They already owned the old version, having paid for it and installed it in their home. The issues were a minor annoyance but the effort to find a new one and risk it being worse was far greater.
However software, especially web applications generally have a low switching cost. So while your application might fulfill a need if you don't fix the annoyances you make it all the easier for a competitor the sweep in a grab your business.
The history of the internet is littered with examples both large and small.
They already owned the old version, having paid for it and installed it in their home. The issues were a minor annoyance but the effort to find a new one and risk it being worse was far greater.
However software, especially web applications generally have a low switching cost. So while your application might fulfill a need if you don't fix the annoyances you make it all the easier for a competitor the sweep in a grab your business.
The history of the internet is littered with examples both large and small.