Hm. Been at the Aldi-Äquator in the 90ies, which is the division between Aldi-North and South in Germany. So one could pick 'branches' from the overlap there, and compare. Which was really different at the time.

Anyway, I remember the talks about that fear of being marked poor. It was all a load of BS as you could see from the parked cars, and style of clothing of shoppers.

Similar to BILD.de perceived as trash-tabloid, nonetheless having the largest circulation.