On the other hand, the customers, except for the biggest customers who might receive samples for in-house testing before purchasing, cannot estimate accurately those costs, because the vendors avoid to provide adequate information, but the customers must depend on things like published benchmarks and extrapolations from older systems.

So the CPU vendors have the incentive to skew their designs to get good results in some popular benchmarks, even when this policy results in designs that are inferior at better criteria.

For example, for many years Intel has included the secure hash extensions only in their Atom CPUs, even if they would have been more useful in their other CPUs. This was caused because Geekbench included a SHA subtest, the ARM CPUs already had SHA instructions and Intel wanted for their Atom CPUs to reach Geekbench scores competitive with ARM. Only after Zen has also added SHA, the Intel Core and Xeon CPUs have also implemented it.

The desktop CPUs spend a lot of resources for obtaining the best scores in the most popular single-threaded benchmarks.

While a responsive computer is very desirable, the truth is that whenever a computer with a 5-GHz CPU reacts slowly to user input, that is guaranteed to be caused by badly designed software.

The multi-threaded performance is much more fundamental, because it has physical limits determined by the current CMOS technology and it is also the true limit for productivity when the computer is used with really optimized software.

What I mean, is that targeting popular single-threaded benchmarks in order to promote sales can result in spending more resources and in much more complex CPU cores than in the case when the cores would be optimized only for objective criteria and they would be exploited by better software.