Re:Two brilliant moves that helped create the Apple iOS powe...
by mwsherman on Sunday May 06, 2012 @12:16PM
(#3935467)
Moore’s-Law-as-segmentation is not driven by manufacturing ease, though it certainly benefits from that. Rather, it’s much easier to explain to new customers.
They could introduce three new models a year (high-mid-low) and spend months advertising what they are. Or, they could introduce one new model a year, and market that.
Brand new, but low-end, customers already know the product because it’s been in the market for a year or more.
They could introduce three new models a year (high-mid-low) and spend months advertising what they are. Or, they could introduce one new model a year, and market that.
Brand new, but low-end, customers already know the product because it’s been in the market for a year or more.