Re:The internet used to be fun
by spacecadet on Monday February 12, 2024 @11:01AM
(#39346381)
Knowing someone close to influencer marketing- even some are paid civilians...
Re:The internet used to be fun
by myaccountonhn on Monday February 12, 2024 @11:06PM
(#39354256)
A friend of mine was ranting about this as an influencer. The algorithm had determined that what people needed in their lives was videos of her putting decor on the top shelf of her kitchen. She tried to post varied content, but the only things that would get views was variations of her doing the exact same thing. Absolutely ridiculous.
The reality is that TT, like all social media, puts people on a hamster wheel of 'content creation'. Post about this, not that. Post using code words if [geopolitical event] is advertiser-unfriendly. Post something every single day so that the algorithm deigns to distribute your post to randomly selected buckets of users across the globe.
I skip the ads on Tiktok too, but at this point, even regular videos desperate for engagement are effectively ads. Taylor Swift memes, or memes related to [popular IP] are ads, just delivered by unpaid civilians.