Look at it this way: What if the developers were only paid after the product broke even and starts "delivering value". You think you're going to get a lot of developers signing up to work on a new project that might only pay them if they stick with it for a few years and it succeeds due to reasons that include things out of their control (like sales cycles, market moves, etc.)?
Uncertainty is fine; is mean that if the expected value[0] is below zero it's a terrible idea to do it.
> Look at it this way: What if the developers were only paid after the product broke even and starts "delivering value". You think you're going to get a lot of developers signing up to work on a new project that might only pay them if they stick with it for a few years and it succeeds due to reasons that include things out of their control (like sales cycles, market moves, etc.)?
Empirically yes; what you've described is close enough startup employees with low cash and high stock payments.
...Then why is the company running that project?