My issue isn't just with the names themselves but they are emblematic of AWS's overall mentality. They want to have the AWS(TM) solution to X business case while other cloud providers feel more like utilities that give you building blocks. This obviously works for them and many of their customers I just personally don't care for it. It is probably to do with the level of complexity I am working at (*which is not very complex).

Also, I don't think trying to emulate AWS's support and consistent API makes sense as a strategy for other cloud providers. They will never beat AWS at their own game, it is light years ahead. If cloud providers want to survive they need to fill a different niche and try different things.