Re:Peter Thiel’s CS183: Startup - Class 9 Notes Essay
by bgilroy26 on Friday May 04, 2012 @11:26PM
(#3931235)
> Google didn't invent performance marketing.
They brought it to the masses
Re:Peter Thiel’s CS183: Startup - Class 9 Notes Essay
by codemac on Saturday May 05, 2012 @03:29AM
(#3931576)
... because the masses don't watch TV? Which masses are you talking about?
Re:Peter Thiel’s CS183: Startup - Class 9 Notes Essay
by jedc on Saturday May 05, 2012 @03:39AM
(#3931591)
The masses of millions of small businesses selling goods/services not appropriate for late-night infomercials or who didn't even have the funds to produce/air infomercials.
Re:Peter Thiel’s CS183: Startup - Class 9 Notes Essay
by rmATinnovafy on Saturday May 05, 2012 @08:23AM
(#3931975)
I agree. Google provided a medium through which people with limited funds could market. Nothing like it before.
Still, there is a lot of space in this area. The web is currently focused on selling to first time buyers. Very little about follow up sales. My first product focuses on that. Launch soon, but will talk about it in a few days.
Re:Peter Thiel’s CS183: Startup - Class 9 Notes Essay
by sixQuarks on Saturday May 05, 2012 @12:10PM
(#3932402)
Performance based advertising was perfected as early as the 1850s. Newspaper advertisements would use coupons that were redeemed at stores, then given to the advertiser so the stores could be reimbursed.
> Google was the first company that enabled people to figure out whether advertising actually worked.
Not quite. You know those late night TV commercials for ginsu knives? They've always used a different phone number on each channel so that they know which ad worked. Billboards for lawyers? Same deal.
Google didn't invent performance marketing.