I've watched 3 shows on Apple TV+ - Extrapolations, The Morning Show, and Ted Lasso. All of them start very promisingly (as in, the premise is good, the initial setup of actors/sets/etc. is promising, there is lots of potential ways it could go) but they're all superficial, get very predictable, and then the quality steeply goes downhill after a point. All three could have been way better, and had vastly more promise than what they delivered. It was enough to make me cancel the service.