I remember the gist being that we were trying to compete against the two biggest companies on the planet, and (outside of some concerns about security) nobody seemed to really be complaining about the two options. If our goal was to bet the company (financially) on it, it made no sense to try to undercut Android... at the time Android was open source and ran on dirt cheap phones.

I remember a big part of it being "nobody wants a phone that doesn't have Angry Birds on it". I wasn't specifically worried about that one game (although it was insanely popular at the time), but rather all the apps – Uber, Facebook, etc. We had no ability to make parternships of that level happen. Especially since some of those companies (like Facebook) were trying to build their OWN phones at the time.

I just didn't think there was a market for a phone with no apps, that was positioning itself as the "cheaper" version of an already cheap (and ubiquitous) competitor. And I wouldn't have cared, if it wasn't for the fact that we had to move the entire company towards building this – which we did for a few years.