I appreciate Atlassian tools. I'm a long time JIRA user, and I've been a Confluence and Bamboo user in the past. They're all decent tools. I have no problem with a nice article about a pretty neat company that makes pretty neat enterprise tools (an industry riddled with stuff that's mostly worse).

It's really just the article's title that's completely fucking bananas. Apple's relationship to design is profound. Write a book that covers the last half century of consumer product design, and Apple deserves a chapter. Do the same for Software and does Atlassian get a chapter? Probly not. Ironically, Apple probly does.