IOS app success is a lottery: 60% (or more) of developers don't break even

Re:IOS app success is a lottery: 60% (or more) of developers... by wunki on Friday May 04, 2012 @04:10PM (#3930122)

We bought our lottery ticket last week. After releasing our app we got picked up by some big blogs but when the buzz died down, we immediately saw a dip in sales. We don't have a budget for marketing but we did notice that when your app is of a sufficient quality and you tell passionately about it, reviewers are willing to write about you.

It's a roller coaster ride, but nothing beats seeing people enjoy your product.. America watch out, next week we will targeting you with our marketing :)

Plug: www.invyapp.com

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Re:IOS app success is a lottery: 60% (or more) of developers... by ja27 on Saturday May 05, 2012 @09:40AM (#3932091)

Your app name should be something like "Invy - pick a date with friends and family" instead of just "Invy". Makes it much easier for people to see at a glance what it is, especially from screens with lists of apps. I think it also gives you a little SEO boost in the app store for those keywords.

I love the use of the white iPhones in the screenshots. That matches the design well and stands out from all the screenshots with black iPhones.

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Re:IOS app success is a lottery: 60% (or more) of developers... by tstegart on Friday May 04, 2012 @04:29PM (#3930202)

If you're willing to share, did you get picked up by any blogs outside the U.S.?

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Re:IOS app success is a lottery: 60% (or more) of developers... by wunki on Friday May 04, 2012 @04:32PM (#3930224)

Yes, mostly outside of the US. We got picked up by majority of the Dutch blogs (we are a dutch company) and some German blogs. We also found that when you are on a blog, other blogs tend to read those and then they contact you.

We also tried connecting with old media, but there was almost no spin off from that.

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Re:IOS app success is a lottery: 60% (or more) of developers... by tstegart on Friday May 04, 2012 @04:40PM (#3930260)

Was your contact with them in English or Dutch and German? I'm wondering because we have a new iPad travel magazine and I'm going to try and start spending a portion of my time pitching outside the U.S. Have you had any success in Asia?

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Re:IOS app success is a lottery: 60% (or more) of developers... by wunki on Friday May 04, 2012 @06:19PM (#3930584)

Dutch we contacted in Dutch, others in English. Not tried to contact anyone in Asia yet, but I can recommend Brazil. Think that's also a good market.

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Re:IOS app success is a lottery: 60% (or more) of developers... by jaems33 on Saturday May 05, 2012 @12:49AM (#3931379)

Minimal, clean, lots of white space... very European in design. I like the design a lot.

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Re:IOS app success is a lottery: 60% (or more) of developers... by pkamb on Friday May 04, 2012 @06:29PM (#3930621)

> we got picked up by some big blogs

What was your method? Cold emails?

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Re:IOS app success is a lottery: 60% (or more) of developers... by wunki on Saturday May 05, 2012 @05:13AM (#3931724)

Yes, cold emails, keeping it short and personal. Also a lot of contact was made through Twitter.

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