Plenty of projects don't get launched to begin with. The ability to "launch" a project is looked at favorably in general. Maybe too favorable, but that's another discussion. If you are someone who is known to be able to deliver a "launch" that's big on your CV in most companies. Believe it or not, in big companies many project never quite reach a minimal viable product status to begin with.

Moreover, the canning of a project might have plethora of reasons, not all of them are even technical or have anything to reflect on the people that worked on it.