Toyota is seeing record profits because Toyota is heads and shoulders better quality than all non-Japanese brands, and their competitors have tried to cozy up to their price point, driving more sales to Toyota.

Personally, I don't think the added cost of hybrids make sense right now unless you are driving an extreme amount of miles per year. The supply chain crunch has added a hefty premium to the hybrids that's just not worth it for most people. The Corolla/Corolla Hybrid is the one scenario where it makes sense to get the hybrid, but they're un-obtanium.