Things matter, and you can prove them mattering afterwards, but you can't set a metric/numeric as a goal and then expect it to be a good or productive goal.
I didn't think of it at first, but actually that's Goodhart's law.
Re:OKRs Are Bullshit
by RandomLensman on Wednesday February 07, 2024 @03:46AM
(#39286086)
That some things are not good targets is not in dispute, but that is different from not being able to measure them.
There is no way something that matters cannot be somehow "measured", otherwise how would anyone detect the thing in the first place? Or am I misunderstanding you and this is about things that matter but are not known to matter?