No they aren’t. They’re selling a product to the highest bidder but happen to work in an industry where social and cultural expectations don’t allow them to sell exclusively to highest bidders. Adjusting to those expectations is ever changing as we’re seeing here.

It’s an unfortunate fact that high bidder’s children roughly correlate with high potential (somewhat impolite to point out), so colleges these days can still point to success stories and pretend they did something.