Re:Netflix: Piracy is difficult to compete against and growi...
by Terretta on Monday February 05, 2024 @08:08AM
(#39260839)
>> the services have taken the piss?
> Which services do you mean?
As a pioneer of entitlement-based streaming video who believed in the tech, I pay for every streaming service that remains ad free and is available a la carte as an add-on "channel" to TV+, Hulu, or Prime.
I'm down from most all of them, to just a handful.
Our consulting to content and distribution firms in the 2000s told them they had to do five things to compete:
- eliminate anxiety of appointment viewing
- eliminate anxiety of acquiring media (costs)
- eliminate anxiety of ownership (durability)
- eliminate anxiety of compatibility (devices)
- eliminate anxiety of availability (when, where)
Netflix is undoing several of these. They're adding cost of viewing ads, removing promise of working on all devices, and more aggressively removing deep content.
> Which services do you mean?
As a pioneer of entitlement-based streaming video who believed in the tech, I pay for every streaming service that remains ad free and is available a la carte as an add-on "channel" to TV+, Hulu, or Prime.
I'm down from most all of them, to just a handful.
Our consulting to content and distribution firms in the 2000s told them they had to do five things to compete:
- eliminate anxiety of appointment viewing
- eliminate anxiety of acquiring media (costs)
- eliminate anxiety of ownership (durability)
- eliminate anxiety of compatibility (devices)
- eliminate anxiety of availability (when, where)
Netflix is undoing several of these. They're adding cost of viewing ads, removing promise of working on all devices, and more aggressively removing deep content.