The worst part of it was when it was time-based advertising content. We were forced to watch commercials for "coming soon" content that was going through a marketing cycle but often turned out to be garbage.

So before you even get to the launch menu for this specific movie you selected, you're subjected to a trailer for a 20 year old movie with a 24% on rotten tomatoes. And an advertisement for a pizza restaurant. And a threat that the film company is going to take all their movies and put them in a vault for 10 years so you really need to go buy more DVDs from them.