The 4th group is important because they didn’t compete well throughout most of Cable’s tenure. Now, YouTube, TikTok, etc eat away at people’s video diet. Video games are now fully mainstream too. Normal social media (Twitter, Reddit, Meta) take even more.

I’m in group 4. I’ll pay for streaming services to avoid ads, but never linear TV. TV is largely superior content - it’s professionally made and generally high quality. But if I get sick of jumping through hoops, I have plenty of other things to do.