In my experience, "the first 80% is easy; the second 80% is hard." It's very easy to get caught up in the hype and think we're closer than we are because we can see the finish line. All this new generative work does a great job of giving compelling demos, but there's way more to do before it becomes compelling media.

Having been through a few of these things in the last 20 years, I'm going to trust my priors before believing AI is all that different.