well there are two other places in the blog that has "Rocket Lease" linked to the site. It seems like he used a good linking style for the context in that first sentence. It allowed him to highlight the startup name with bold first (rather than having it be just another link on the page) followed by a brief description of the product as the link. It flows.

I found it more odd that the logo on the right just links to the image rather than the site. But that might be for a reason I'm not privy to.