They weren't the first smartwatch, but Apple is the company most responsibly for changing arbitrary societal metrics of "mainstream acceptance" like the percentage of people who would wear a smartwatch on a first date. That seems like an obvious observation and a "win" even if smartwatches aren't as ubiquitous as smartphones. I think the Vision Pro will follow a similar trajectory of success in that it will take years before anyone uses that word "success", but a few years from now you'll get on a plane and notice more than a few people wearing headsets and that will be because of Apple.