Store managers are also generally expected to devote their entire lives to the job, and are imminently replaceable. What generosity Walmart may offer is off the backs of the lowest earning workers who frequently require taxpayer assistance to survive, and thus store manager’s bonuses are subsidized by the local communities Walmart most likely harmed by setting up shop to begin with. None of this is as simple as n=$$$ so Brand X is morally justified. It’s all symptoms of larger societal issues.