He's been writing as long as I've been riding as an adult (15 years or so). I'm not sure how "new" the breed is, but a lot of these folks pushing comfy tire frame bag relaxed cycling are the now middle-aged former fixed gear hipsters of days of yore. I might count myself among them.

Personally I was a co-op rat around the Great Recession learning how to build bikes from parts, and in the process realizing that you can build a nice riding bike from 50-60 year old parts. You don't have to spend a fortune on Di2 and carbon.

Now these folks are in more prestigious positions and the industry is paying attention to the demographic. We get companies like Crust and Velo-Orange and Riv selling us bikes based on how we actually ride (or like to think we do).

I also race, but I race on a modest steel bike and only for the love of the sport, not because I'm a top tier competitive athlete.