1. They are only at the start of a show, so I'm not interrupted. 2. They offer a skip button. 3. They are ads for somewhat-relevant content and I don't tend to explore the space of other things to watch very much.

That said, it's a knife-edge for me. If they got even a smidgeon worse I probably wouldn't watch anything on those platforms.

I have nothing but good memories of how we used to pay for cable so we wouldn't have to watch ads. Then it went downhill.