Re:In Loving Memory of Square Checkbox
by snowwrestler on Monday January 29, 2024 @09:59AM
(#39176967)
The unsubscribe buttons in email clients are powered by a header that the email includes. Google and Yahoo just started requiring these for all bulk senders (they were previously a best practice only). It doesn’t rely on what the manual preferences page looks like.
This is just a standard unsubscribe header. It's added by the sender specifically for this purpose and has nothing to do with the UI you see. Not everything is AI, but it being the default assumption is funny to me.
I noticed there are times I have to do it manually and can't take advantage of auto unsubscribe because the button layouts are like this.