I had a similar moment yesterday. I installed Piwik, an open source web analytics package, on my personal website yesterday and it was really exciting. Those metrics weren't just an incremental measure of success but rather opportunities to improve. What are the entry pages? Where is the bounce rate the highest? What is actually capturing users' attention? It's been exciting to view my personal site, which includes my resume and portfolio, as a living product, even if that product is me. More often than not, creating interesting projects and showcasing them is always a great idea.