Looking at New Tales from the Borderlands, possibly one of greatest writing disasters in recent video game history[0], the company openly admitted that the game was meant to be "like a sitcom"[1]. I don't know who thought that this was the right format for a game in a lore-heavy universe with very dedicated fanbase, but that didn't go well. Since then I often wonder how many companies are making similar decisions - to forcefully turn a possibly decent story into a (bad) comedy, in misguided attempt to perhaps make characters more likable (more alike to the player?), or in hopes that one of the memes will go viral.

[0] You can watch the whole plot summarized here https://www.youtube.com/watch?v=uByUCXJ9Aj4

[1] https://www.gamesradar.com/how-gearbox-is-writing-an-interac...