I only care that the system is responsive with good quality.
I just signed up for the Netflix trial: looked for three movies, none of them available for streaming. Then I tried Hulu: they want $7/mo and still show commercials. Then there's Amazon, but their prices per movie are comparable to brick-and-mortar rental stores (aside from a few things in Prime), and that's for 3-day availability.
Compare to spending a couple seconds copying the file for free, with blu-ray quality and no commercials, and being able to watch as many times as you want with never a "buffering" message. If the industry doesn't step up their game, there will be a market for that.
Look at mobile apps. Easier to pirate than a movie, but piracy is not a problem because it's so easy to buy the apps. Look at the growth rate of app revenue.
Look at Starbucks and how much people are willing to spend on a coffee.
We'll see how it shakes out, of course. But the problem now is that the studios fail to make their product available, not that people don't want to pay for it.
Unless you're trying to appease the entertainment industry, of course.