Re:Which is better: Many customers at low price-point or few...
by JumpCrisscross on Tuesday May 01, 2012 @12:58PM
(#3915295)
The implication that Apple didn't make this tradeoff is false.
Apple charges a high price relative to its cohort but not its customers' aggregate spending - recent times see it it pushing towards r-strategist behaviour (lots of lower paying customers, e.g. iPad).
If Apple were pursuing a k-strategist mentality (few, high paying customers) I would not have to wait an hour to get serviced in New York, I'd have small batches of product with bleeding edge technology, and I'd have a personal support rep and probably custom app developer.
Apple charges a high price relative to its cohort but not its customers' aggregate spending - recent times see it it pushing towards r-strategist behaviour (lots of lower paying customers, e.g. iPad).
If Apple were pursuing a k-strategist mentality (few, high paying customers) I would not have to wait an hour to get serviced in New York, I'd have small batches of product with bleeding edge technology, and I'd have a personal support rep and probably custom app developer.