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Re:Apple announces changes to iOS, Safari, and the App Store... by AnthonyMouse on Friday January 26, 2024 @04:52PM (#39149064)
> that part of the market is absolutely free.

That part of the market not being separate from the other part of the market is the issue. There could be a dozen different reasons that someone might want an iPhone over some competitor, and if they buy one for that reason, they're stuck with Apple's store even if they would have chosen something else given the option.

Not only that, the markets are tied together in both directions.

Suppose that you do want to go into competition with Apple and Google and make your own competing phone platform. The biggest problem you're going to have is that people expect you to have a lot of apps available for your phone before they'll buy one, but you have to have a lot of customers before anyone will make apps for your platform.

The traditional way to solve this is by creating a cross-platform framework and then giving developers an incentive to use it, generally by making it easy to distribute apps to existing platforms. For example, Valve wants game developers to develop for SteamOS, so they provide cross-platform frameworks and a distribution system that also works on popular incumbent platforms like Windows. Then developers make games that run on Windows and incidentally also on Linux/SteamOS, and now there are more games available for SteamOS than ever before and it's the most promising competitor to Windows for PC gaming in a long time.

Conversely, Microsoft is prevented from making an app store for iOS, so they can't do that and their ambition to create a viable competitor to Apple and Android faltered. Likewise Ubuntu Touch and Firefox OS and every other attempt to create a viable alternate phone platform. And then you say "just buy a different phone platform" -- as if that wasn't the problem.

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