People say this but I just turned off a lot of that at the beginning. I generally do clean installs so I never worry about bloatware and I use Everything (void tools) to search because yes, Windows search just sucks somewhere around the middle of Windows 10.

I don't doubt the ads are there but I avoid them easily enough. Fortunately I get the option to get around that stuff, unlike Apple's environments.

I turned it off once and that was it.