The EU is "leading in regulation", which means often, regulation (especially in the area of customer protection) is first introduced in Europe, then other jurisdiction follow that are at least "inspired" (think: lazy copy and paste of at least parts) by it.

Example: https://news.bloomberglaw.com/tech-and-telecom-law/californi...

This can be a positive effect for the world overall, but it is also annoying that some EU politicians describe that as (and confuse it with) "innovation".

As a European citizen, I approve of things like killing of cellphone roaming fees and forcing adapter uniformity (I wish they also enforced power plug uniformity across the EU's 27 member states).