TLDR: This is not making a brand identity in midjourney, this is making a logo and color palette and getting Midjourney to create some similar images.
I was somewhat expecting this to be more of a creating a brand identity based on the company, but this is not what they did.
They took a bunch of existing "themes", but who says those are representative of the brand?
> In our case, I have already designed the logo and color palette.
So, the core brand identity had already been decided before midjourney. Then they just used the blend feature to get a bunch more images that are a mix of the 2.
I was somewhat expecting this to be more of a creating a brand identity based on the company, but this is not what they did.
They took a bunch of existing "themes", but who says those are representative of the brand?
> In our case, I have already designed the logo and color palette.
So, the core brand identity had already been decided before midjourney. Then they just used the blend feature to get a bunch more images that are a mix of the 2.