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A comment on /story/39110065. Parent comment
One trend people probably have noticed is that many brands over the last decade went from a script or serif font to a san-serif.
People also hate "corporate memphis" (https://en.wikipedia.org/wiki/Corporate_Memphis) which has been a trend for a while (probably on the way out but still used heavily).
There aren't a lot of unique brands out there, and if they have some kind of success they're not likely to be unique for long.
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One trend people probably have noticed is that many brands over the last decade went from a script or serif font to a san-serif.
People also hate "corporate memphis" (https://en.wikipedia.org/wiki/Corporate_Memphis) which has been a trend for a while (probably on the way out but still used heavily).
There aren't a lot of unique brands out there, and if they have some kind of success they're not likely to be unique for long.